Aretalo is an independent company building meaningful AI products, software, apps and games — for a more creative, productive and joyful world.
One product live and free to use. One still being built. Each gets full attention before the next one starts.
See why AI isn't citing your site.
A free toolkit that audits a page the way AI engines actually read it — Google AI Overviews, ChatGPT, Perplexity — and hands back the fixes in priority order. Fourteen tools, no account needed.
A puzzle game about making things fit.
An Android game in active development, built the slow way: played, cut back, played again. It ships when it is good, not when it is due.
Coming soon
Not a mission statement. These are the four questions every decision here has to survive.
Ideas that inspire.
Useful, delightful and lasting.
Built for real human needs.
A better everyday life.
Small, independent, and planning to stay that way.
ἀρετή
aretē · Ancient Greek, noun
Excellence. Doing a thing as well as it can be done.
No investors to satisfy, no roadmap written by a quarter. We make fewer things, and we make them well.
The mark is an open A — two strokes meeting at a soft peak, a path going up a mountain. It runs from blue at the top, through violet, into sunset at the base, as if light is moving up it. That is the work: a long climb, taken carefully, in good light.
We write plainly and build the same way. If a thing cannot be explained in a sentence, it usually is not finished.